Comic Book Ads, Hostess Ad, Twinkies

Spider-Man and the Twinkie Takers

Judging by the 1976 copyright date I’m guessing this has to be among the first Hostess ads that ran in comic books; at least the ones with comic characters.  The basic plot has two guys trying to rob a store of all the Twinkies, but things go wrong because Peter Parker happens to be shopping in the same store.  You can guess what happens.

What strikes me is the bad guys are almost presented as junkies looking for a Twinkie fix; robbing a store, double crossing each other, unable to focus on anything except getting a Twinkie jammed into their gaping maws.  Is that really the image Hostess wanted to present to their young consumers?  Crazy.

Also note Spider-Man is holding Twinkies in this edition, but does not eat one.  The Hulk remains as the only character to eat a Hostess product, and only once.

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About briandettmann

Brian Dettmann started collecting comics in the summer of 1984 when he and a friend stopped by the Waldenbooks and Paper Tiger bookstores in the Fox River Mall in Oshkosh, WI. Despite moving to comic/civilization deprived eastern Vermont a couple months later, the two issues purchased that day led to a lifetime of reading and collecting comics (not to mention spending untold amounts of money). Now in his early-40s Brian lives in north Texas with his (unbelievably patient) wife, three (non-comic reading) children and varying amounts of dogs. He still reads comics, but doesn’t consider himself much of a collector anymore. Brian has been writing and drawing comics almost as long as he’s been reading them. His current strip, “Kids ‘n Dogs,” premiered February 2008 in The Chronicle, a great weekly newspaper published in Glens Falls, NY, where it can be read (nearly) every Thursday.

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